atara 650b wheelset
Gravel | Adventure
1325g | 28mm internal width
Optimized for the joyful exploration of the world around us—whether out the back door or deep into the backcountry. Light yet robust, atara's optimally wide rim supports a full range of tire sizes, achieving exceptional speed, durability, and serviceability without compromise.
Lifetime Warranty & Incident Protection
Rims
28ID | 33W | 24.5D | 3.5 asymmetry
Blended T700 & T800 carbon fiber | raw | 365g
Hubs
Build
Spokes: Pillar Wing 20 | straight-pull | 1:1 | 2-cross | 277mm universal spare spoke
Nipples: Pillar brass exposed PB14|FG2.3|14mm
Tape: 29mm tubeless single layer
Valvestems: 40mm tubeless anodized alloy
Weight: 1325g +/-1.5%. Tape & valves add ~30g
Setup
Tire Compatibilty: 47mm - 2.4”
Max Pressure: 45psi max
Max Weight: 130kg
Included Extras
Universal spare spoke
Centerlock Lock Rings
While we build our products to last, even the most thoughtfully-engineered products have their limits. In the unlikely event that you exceed ours, we’ll want to get you back in the saddle as quickly and painlessly as possible.
That’s why every Lōgōs product comes with:
Lifetime Warranty against material or manufacturing defects;
2-Year No-Fault Crash Replacement covering 100% of the cost of components (e.g. rims; hubs) damaged while riding the product as intended (no XC wheels on DH bikes);
50% off replacement parts after two years and for non-original owners.
Our Optimized Rim Profile
With its generous 28mm internal width, our atara 650b rim supports 47mm - 2.4” tires at lower pressures without tire squirm for greater traction, control, and comfort. 3mm of asymmetry balances spoke angles for higher overall tension and a stronger, more durable wheel with a standard spoke count. Its robust blended-modulus layup is formed in precision-polished molds to deliver a raw carbon finish free of heavy cosmetic coatings for high strength-to-weight and impact-resistance, while heavier or more aggressive riders can add tire inserts for even more ruggedness from a lighter overall system.
Hubs Worth Investing In
At the heart of every Lōgōs wheel is the arché|os hubset. Based on the star ratchet design patented by Hügi in the 90s and later popularized by DT Swiss, our hubs' “arche|os” architecture employs the proven dual-spring floating variation that established this as the “archetype” for bombproof reliability.
A Build We Stand Behind
All of our wheels are laced with bladed spokes as much for their exceptional strength, durability, and serviceability as for their light weight and slight aerodynamic benefit.
Exposed brass nipples always so that a few years down the road when it's time for a truing service is a breeze.
Every Lōgōs wheel is precision prepped, hand tensioned, and machine-checked to ensure the tightest tolerances for years of trouble-free riding.
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